Disadvantages of product orientation

The Disadvantages of Employee Orientation by Ruth Mayhew - Updated September 26, Employees and employers alike have high expectations for new-hire orientation. Using an orientation program to help newly hired employees become familiar with the organization poses several disadvantages. These range from preparation costs to the inability to personalize training and orientation.

Disadvantages of product orientation

Share on Facebook There are two strategies that can affect the operational goals of a business: Both have their Disadvantages of product orientation and weaknesses, but multiple factors exist that determine which path you may choose to take.

Understanding each business model is the key to making the right decision. Elements of a Marketing-Oriented Strategy In a marketing orientation model, a business focuses on identifying the wants and needs of its target audience, and determining how many products it needs to make to satisfy those wants and needs.

Through the help of marketing personas and market research, business owners that pursue this strategy let their customers dictate how many products they make, and what type of products they develop.

Disadvantages of product orientation

For example, a toy company may discover that its customers want more stuffed animals and fewer action figures, and if sales confirm this, then that company may drastically reduce production of action figures and may significantly increase its production of stuffed animals.

Elements of a Production-Oriented Strategy In a production-oriented model, a business focuses on making as many products as possible, at the lowest cost available.

Elements of a Marketing-Oriented Strategy

Companies that sell in high volume typically follow this type of strategy, because the demand is always high, and the goal is to keep pushing out quality products as cheaply as possible, to maximize the profit margin.

Businesses that adopt this strategy focus on making better products to attract customers, rather than identifying the specific needs of their customers and building products to satisfy those needs. Production-oriented companies have a strong belief that quality is the best type of marketing, and that if the price of a product is fair, then customers will buy it.

Advantages of Marketing-Oriented and Production-Oriented Strategies The primary advantage of a marketing-oriented strategy is that it is responsive to the needs of its target audience, which can boost brand identification, loyalty, and trust.

When customers perceive that a company constantly tries to solve its problems, they tend to reward that company by consistently buying its products.

Orientation Preparation. Every member of the human resources team should play a role in developing new employee orientation. The compensation and benefits specialist presents a section that addresses his role in the department, how employees are compensated, withholding status, health care benefits and retirement savings programs. Production orientation is a marketing strategy in which the company focuses on products rather than customers' wants or desires. Two other types of strategies include market orientation and sales orientation. "If you build it, they will come" is the simple philosophy of companies that abide by a. The Disadvantages of Product Orientation to a Business by Fraser Sherman - Updated November 08, Different businesses, even in the same industry, orient toward different things.

On the other hand, the main advantage of a production-oriented company is that it is always looking to refine and improve its products to make them the best in the industry. It also means that the quality of the product made by a production-oriented company may be superior to that of a marketing-oriented company.

The main disadvantage of a production-oriented strategy is that competitors may develop a higher quality, less expensive version of your product that may price you out of the business.Production orientation is a marketing strategy in which the company focuses on products rather than customers' wants or desires.

Two other types of strategies include market orientation and sales orientation. "If you build it, they will come" is the simple philosophy of companies that abide by a. Product orientation is where the main focus is the product and not the market.

Disadvantages of product orientation

A product is made so that it meets its own needs and not that of the markets, the needs of the c ustomers are. Advantages of product oriented businesses “Make it simple, make it memorable, make it inviting to look at.” (Leo Burnette) Product orientation, sales orientation, production orientation and marketing orientation altogether constitute our marketing concepts.

Among all these concepts, product oriented business revolves around the product.

Elements of a Production-Oriented Strategy

Advantages & Disadvantages of Having a Marketing Orientation in an Organization Disadvantage of a Firm That Decides to Follow a Product Specialization Strategy Global Product and Promotion Strategies. The main disadvantage of a production-oriented strategy is that competitors may develop a higher quality, less expensive version of your product that may price you out of the business.

Another disadvantage is that businesses that focus on production will not be able to adapt and shift their strategy when their buyers’ tastes change. Disadvantages of Product Orientation Until the late 20th century many firms were product-orientated and failed to understand the changing needs of their customers in an increasingly competitive marketplace.

MARKETING BOOMERS: Disadvantages of Product Orientation